Telemarketing & TCPA Compliance

Cove Law advises businesses on structuring telemarketing and customer outreach practices to comply with the Telephone Consumer Protection Act (TCPA) and related regulatory requirements.

Compliance in this area is often technical and fact-specific. It requires more than general guidance. The firm provides practical, business-oriented advice designed to reduce risk while supporting ongoing marketing activities.

Practical Compliance Guidance

Cove Law works with businesses to develop and refine compliant marketing practices, including:

• consent language and processes, including prior express written consent
• internal and national do-not-call compliance
• dialing and texting practices
• campaign structure and implementation
• use of third-party vendors and lead generators

The focus is on aligning compliance with how the business actually operates.

Consent and Do-Not-Call Strategy

Consent and do-not-call requirements are central to TCPA compliance and frequently drive litigation and regulatory exposure.

Cove Law assists clients in:

• evaluating the adequacy of consent language and disclosures
• addressing revocation and reassignment issues
• developing and maintaining internal do-not-call procedures
• coordinating compliance across multiple campaigns or vendors

These issues are addressed with an emphasis on both legal sufficiency and practical implementation.

Marketing Structure and Risk Assessment

Telemarketing compliance is closely tied to how campaigns are structured and executed.

Cove Law advises on:

• structuring outreach programs to reduce exposure
• identifying areas of potential risk before campaigns are launched
• evaluating vendor relationships and responsibilities
• assessing evolving regulatory expectations

The objective is to identify issues early and avoid unnecessary disruption later.

Integration with Litigation and Regulatory Risk

Compliance decisions often have direct implications for litigation and government investigations.

Cove Law’s experience in defending TCPA claims and handling regulatory matters informs its approach to compliance counseling. This allows clients to make decisions with a clear understanding of how those decisions may be evaluated in disputes or investigations.

When to Seek Guidance

• Launching or revising a marketing campaign
• Updating consent language or disclosures
• Reviewing do-not-call procedures
• Working with new vendors or lead sources
• Addressing questions raised by prior claims or inquiries

Proactive guidance can significantly reduce the likelihood of disputes and enforcement issues.

Discuss Your Situation

If your business is evaluating its telemarketing practices or seeking to reduce regulatory exposure, Cove Law can assist in developing a practical compliance approach.

Former Senior Assistant Attorney General · Decades of Consumer Protection Experience · Nationwide Practice